, Inc.
Importer of Distinctive Olive Oils

   Newsletter - November 2005
 

 
It is time for the New Oil!

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We are headed to Italy on November 4th, taking with us three of San Francisco's great chefs so that they can see their oil being crushed at the frantoio.  It will be an exciting trip with visits to Rome, Puglia, Le Marche, and ending up with three days at Frantoio Olivestri in Umbria where we will taste first-hand their olio nuovo. We will bring back some samples and get things ready to fill your orders.

We are placing our olio nuovo order with the factory before we leave so that things can get under way while we are traveling.  We expect that it will arrive in San Francisco via air shipment before the first week in December.  We will get shipments out to you right away.

By the way, olive trees are biannual producers - an abundant year, followed by a weak year.  So, the pattern we have seen from last year to this is entirely expected.  Of course, there are many other things that affect the oil's quality.

Quality of this Year's Oil: Guido Vestri has told us that the harvest this year is "Poco, Poco!"  Little, Little.  This usually signals that the oil is going to be intense, grassy and peppery.  We can only hope so. Guido does say, "È buonissimo !" It is wonderful.

Price: The bad news is that with a small harvest the price always goes up (that old supply/demand rule). The good news is that the € is down vs. the $, so we feel fortunate that we are able to hold the price to the same as last year.  We're hoping that the inflated fuel costs have not skyrocketed the air freight costs.

When to Order:       Now!  
We have ordered a hefty increase over last year, but there will be only one delivery.  We are accepting orders on a strictly first-come-first serve basis.  Believe us too, we are taking extraordinary measures to insure the palate of oil doesn't fall off the back of the truck this year!  Still, we are sure the demand will be very aggressive. So get your order in early.  Don't get left out.

If you place your order while we are in Italy between 4 and 15 November, you will not get a confirmation until we return.

When Available:  We are planning to ship your orders by the first week of December.  This is very dependent on the weather for the harvest, the FDA, customs and Homeland Security.  But we have become quite adept at moving the process along, so our hopes are high that there will not be delays.

What Will be Available: We are again offering the stunning olio nuovo from Frantoio Olivestri.   There are 5-liter tins of Fiordolio and .75-liter bottles of Siloro, DOP Umbria, winner two years in a row of the Gold Medal. 

Filtered / Unfiltered: This year, we will only bring in unfiltered olio nuovo.  We think we have been confusing a lot of folks with our dialogue on filtered and unfiltered. The fact is, nuovo oil should be experienced just as it is in Italy - fresh from the spigot with no alterations.  If you are worried about the oil spoiling, don't. This oil is filled with polyphenols and will keep for a very long time.  If you have been accustomed to buying one filtered and one or two unfiltered tins, just get your unfiltered now and wait for the others until the spring when we will have lots of the new year's filtered oil.

Gift Boxes: Treat your friends and family to the unique pleasures of olio nuovo.  We have beautiful gift boxes for your oil, including one and two bottle, and a very nice combination gift with nuovo oil, pasta and a jar of sauce or tapenade.  Keep these in mind for interesting and wonderful corporate or personal holiday gifts.

Spread the Word: Let your friends and relatives who love delicious olio nuovo know about this rare opportunity to secure this once-a-year nectar.  We are one of the few sources in the U.S., and our quality is impeccable.

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Importer of Distinctive Olive Oils

 


Emerald Green Oil Being Pressed at Frantoio Olivestri


Siloro from
Frantoio Olivestri

 

Come to the
Nuovo
Festa
 

If you are in the San Francisco Bay area come join us  for our olio nuovo festa.  We will have your order ready to pick-up and lots of toasted bruschetta doused with nuovo, and wine & cheese.

Date & Time TBD
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Click on the Poster to see a photo essay of our visit to the Frantoio Olivestri Olio Nuovo Festa Last Year